Cover Girl's first male ambassador

CoverGirl just announced its first-ever male brand ambassador. beauty vlogger and influencer James Charles. He is an inspiration too many fans of the art of makeup and has over 80,000 subs on YouTube and just under 600k followers on Instagram, with his first post just one year ago on, Thursday, September 3, 2015.
He started all this at 17, and just hit 18 and is now the ambassador of CoverGirl.

This move follows a growing trend of makeup brands relying on men to promote color cosmetics. "My parents started questioning me about whether or not I was transgender — whether or not I was trying to be a woman. It was a big argument," he said. "It took a lot of thorough conversations to explain that it's an art form for me. I'm still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face." -James Charles.

This is not the new, to see men now and days wear makeup. I would have never thought that a makeup brand would have a male ambassador & being an confluence to so many people on social media. To inspire them to try something new or out of there comfort. I don't know if there is news of straight men doing this, but James says he still wants to be a boy, but he likes the art of makeup. 
This is pretty different for me to see, I have seen guys put on and wear make up before at school or in public but I would never think someone would do it has a art form in this way. I am not to surprised tho because  the world is getting more accepting to different groups of people and changing more in recent years, we have seen rappers wear dresses, and men dress like women in movies and on tv,
and hey why not do it because the Native Americans wear war paint on there face, its still makeup.